About Us

Potentia Concepts is a human-factor digital technology consultancy and reseller with offices in Amsterdam and Washington DC. We offer dynamic new device discovery, trusted access and education tools that strengthen security and privacy, lower cost and complexity and improve the user experience.

We help organizations strengthen the Human Factor Firewall on the path to digital transformation. Potentia Concepts is premier partner reseller of MediaPRO and Duo Security / Cisco.

Our Team

Adam C. Hoey
CEO & Founder

Adam Hoey, co-founder and CEO of Potentia Concepts has spent the last +25 years in technology consulting and digital product innovation in the US and internationally working in the telecommunications, healthcare and government sectors.  In his last role with Government of the District of Columbia, Office of the Chief Technology Officer, he worked in business management support for the DC CISO and implemented a city-wide security and privacy awareness program.  Adam was active in the Washington DC community serving 2 terms as an Advisory Neighborhood Commissioner and as a Main Street non-profit board member in economic and small business development. He is currently based in Amsterdam assisting EU and global organizations with human-factor security issues including education, privacy, device management and trusted access. Adam is an avid cyclist and event planner in the DC and Amsterdam bike community.


Karen Bridgett is co-founder and Partner of Potentia Concepts. Currently, Karen is working with clients such as the Federal Aviation Administration performing strategic planning, workforce automation and knowledge management improvements. Prior to starting Potentia Concepts, Karen held senior level consulting positions with American Management Systems and Universal Systems Incorporated. Karen has an extensive international consulting career working as a senior IT, business, & change management consultant in industries such as telecommunications, financial services, government, and pharmaceutical. She has strong experience in engagement and project management, knowledge management, business development and pre-sales support, business analysis, product definition, marketing campaign execution, and website definition, launch and testing.  Karen holds a Bachelors Degree in Business Administration from James Madison University, and a Masters Degree in eCommerce from Carnegie Mellon University.

Antonio Ferreira POTENTIA2

Antonio Martins-Ferreira, Business Advisor at Potentia Concepts, contributes for the expansion in new business in EMEA. Before, Martins-Ferreira served as VP Head of ITSS for Vodafone Iberia at Ericsson, whose main responsibility was leading the end-to-end business (sales and delivery) in Vodafone Spain and Portugal, related to the areas of OSS, BSS and TV & Media. Previously, was Vice President for International Business at Novabase/Celfocus where he played a significant role for the international business growth in new geographies. Prior to Novabase/Celfocus, was VP Business Development at Carrier IQ for EMEA, and had a key management role in the Telecommunications and Media segment of Oracle Corporation, Siebel Systems and Edocs, with proven leadership to build and grow a territory and penetrate new markets. As Vice President of Amdocs, was responsible for the launch of the company in Iberia, leading strategic and critical projects in Telefónica Spain. Also held Sales, Partners Management and Customer Executive positions in AMS, Silicon Graphics, Oracle Portugal, Memorisoft, NCR and Nixdorf, with a special focus in consultative/Solutions Selling and Management. Martins-Ferreira holds a degree in Mechanical Engineering from Instituto Superior Técnico of the University of Lisbon.


Marc Hermans, intern at Potentia Concepts is a Business Administration bachelor’s graduate at Vrije Universiteit in Amsterdam. With a minor in e-business and online commerce, he is specialized in digital transformation and assessing how changes in the digital world have an impact on organizations and their way of doing business. For the last few years he has been working as an online marketing and e-commerce specialist in Amsterdam. He chose to work with Potentia Concept to get some hands-on experience with IT while working in a fast-growing organization with a solid value proposition and extensive knowledge regarding information technology. In September he will start the strategy master program at Vrije Universiteit. Furthermore, Marc enjoys traveling and can be found in the gym on a regular basis.


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Amsterdam • The Netherlands • +31 6 15 36 06 91

Washington • USA • +1 202 460 3116 • info@potentiaconcepts.com