Potentia Concepts is a human-factor digital technology firm and reseller with offices in Amsterdam and Washington DC. We offer dynamic new device discovery, trusted access and education tools that strengthen security and privacy, lower cost and complexity and improve the user experience on the path to digital transformation. As our workforce environment become more diverse and remote, we help organizations strengthen Trusted Access and the Human Factor Firewall.
Adam Hoey, co-founder and Managing Director of Potentia Concepts has over 25 years of experience in product strategy, business development, vendor/partner management and consulting with Sprint-Nextel, Verizon, Department of Homeland Security, Government of the District of Columbia - Office of the Chief Technology Officer and various wireless and health tech start-ups in the US and Europe.
Currently, Adam is focused on integrated human-factor security solutions and performance measurements to address the growing threats of social engineering and cybercrime that lower the risk of network breaches, ransomware and malware.
Adam holds a Bachelor of Business Administration (BBA) in Management Information Systems from James Madison University and a Master of Science in Technology Management from Carnegie Mellon University.
Karen Bridgett is co-founder and Partner of Potentia Concepts. Currently, Karen is working with clients such as the Federal Aviation Administration performing strategic planning, workforce automation and knowledge management improvements. Prior to starting Potentia Concepts, Karen held senior level consulting positions with American Management Systems and Universal Systems Incorporated. Karen has an extensive international consulting career working as a senior IT, business, & change management consultant in industries such as telecommunications, financial services, government, and pharmaceutical. She has strong experience in engagement and project management, knowledge management, business development and pre-sales support, business analysis, product definition, marketing campaign execution, and website definition, launch and testing. Karen holds a Bachelors Degree in Business Administration from James Madison University, and a Masters Degree in eCommerce from Carnegie Mellon University.