Potentia Concepts is a human-factor digital technology firm and reseller with offices in Amsterdam and Washington DC. We offer dynamic new device discovery, trusted access and education tools that strengthen security and privacy, lower cost and complexity and improve the user experience on the path to digital transformation. As our workforce environment become more diverse and remote, we help organizations strengthen Trusted Access and the Human Factor Firewall.
Adam Hoey, co-founder and CEO of Potentia Concepts has spent the last +25 years in technology consulting and digital product innovation in the US and internationally working in the telecommunications, healthcare and government sectors. In his last role with Government of the District of Columbia, Office of the Chief Technology Officer, he worked in business management support for the DC CISO and implemented a city-wide security and privacy awareness program. Adam was active in the Washington DC community serving 2 terms as an Advisory Neighborhood Commissioner and as a Main Street non-profit board member in economic and small business development. He is currently based in Amsterdam assisting EU and global organizations with human-factor security issues including education, privacy, device management and trusted access. Adam is an avid cyclist and event planner in the DC and Amsterdam bike community.
Karen Bridgett is co-founder and Partner of Potentia Concepts. Currently, Karen is working with clients such as the Federal Aviation Administration performing strategic planning, workforce automation and knowledge management improvements. Prior to starting Potentia Concepts, Karen held senior level consulting positions with American Management Systems and Universal Systems Incorporated. Karen has an extensive international consulting career working as a senior IT, business, & change management consultant in industries such as telecommunications, financial services, government, and pharmaceutical. She has strong experience in engagement and project management, knowledge management, business development and pre-sales support, business analysis, product definition, marketing campaign execution, and website definition, launch and testing. Karen holds a Bachelors Degree in Business Administration from James Madison University, and a Masters Degree in eCommerce from Carnegie Mellon University.